Built for creative strategists

Track every angle.
Double down on what works.

Log themes, hooks, products and metrics. Mark each angle testing, working, scaling or dropped. Focus where the results actually are. Stop spending on what isn't.

Start tracking for freeI have an account

Free while you're testing. No credit card. Your data stays yours.

Built for the people who actually test the creative

Creative strategistsPerformance marketersGrowth leadsMedia buyersAgency ownersDTC operatorsSolo foundersBrand managers
Your dashboard

Every angle.
Every metric. One screen.

KPIs at a glance. The full angle log below. Trends, insights, and workspace counts in the rail. Built for the actual workflow, not the screenshot.

angle-tracker.app/dashboard
Total
47
Win rate
62%
Avg CTR
2.4%
Avg CPA
$22
Spend
$12.4k
ROAS
3.2x
Angles4 of 47
Energy crash 3pmscaling2.4%$184.1x
Sleep & recoveryworking1.6%$322.4x
Bloating before bikinidropped0.8%$950.3x
Doctor reveals…testing1.9%$24—
The workflow

Four states. One decision per angle.

The status decides where you spend the next hour, the next dollar, and the next round of creative briefs.

01

Testing

Just launched. Watching how the metrics come in over the first week.

02

Working

Converting profitably. Note what's resonating and keep it running.

03

Scaling

Crushing it. Pour spend in and produce variants on the same theme.

04

Dropped

Tested fairly. Didn't perform. Document why and move on.

Built for the workflow

Everything you need.Nothing you don't.

No bloat, no integrations you'll never use. Just the tools a creative strategist actually opens twenty times a day.

Spreadsheet log

Theme, hook, audience, product. Every angle in one row, searchable and sortable.

Status workflow

Testing → Working → Scaling → Dropped. Inline, optimistic, instant.

Real metrics

Win rate, CTR, CPA, ROAS, spend, plus your top product, top audience, and best angle.

Creative library

Drop screenshots and thumbs onto angles. Compressed, browsable, full-screen.

Workspaces

Per-client, per-product, per-campaign. Color-coded, isolated, fast switcher.

Sheet I/O

Paste TSV from Sheets, headers auto-mapped. Export your filtered view as CSV.

Trends over time

Weekly buckets show ROAS, CTR, and spend so you spot momentum and stagnation.

Lifecycle dates

Stamped automatically when an angle starts, wins, scales, or gets dropped.

Real auth + audit log

Email + Google sign-in. Every action recorded with IP, geo, and device.

vs. that spreadsheet you started in

Sheets are flexible.
They just aren't built for this.

Every strategist starts in a sheet, then loses momentum maintaining it. Here's what's done for you.

Capability
Angle Tracker
Sheets / Notion / Airtable
Status workflow
Inline chip → Testing / Working / Scaling / Dropped
Manual cell colors that get out of sync
Win rate, ROAS, avg CTR
Calculated automatically, recomputed live
Pivot tables you forget to refresh
Lifecycle dates
Auto-stamped on first entry to each state
"When did this start working?" guesswork
Creative library
Drop images on the angle, full-screen viewer
Drive folder named after the angle, hopefully
Multi-workspace
One per client / product, isolated and counted
Multiple sheets to keep schema in sync
Audit log
Every action with IP, geo, device, fully searchable
Version history if you remember to check
Undo on delete
5-second window, one click
Cmd+Z and pray
Sheet import
Paste TSV, headers auto-mapped
(this is the one thing sheets do well)

4

Status states

Testing · Working · Scaling · Dropped

12

Auto-mapped columns

Paste any sheet, headers just work

1

Click to undo

Deletes are reversible for 5s

What strategists say

Built from real workflow pain.

"Stopped hunting through Slack threads for which angle worked last quarter. Now it's one row, one status."
M

Mara K.

Creative strategist · DTC brand

"The status workflow alone changed how my team talks about creative. 'Move it to scaling' is real now."
D

Daniel R.

Growth lead · ecommerce

"Win rate per workspace finally tells me which client's account is healthiest. Game changer for monthly reviews."
P

Priya S.

Performance lead · agency

Questions

Things people usually ask.

Can I use it for client work?
Yes, that's what workspaces are for. Spin up a workspace per client, color-code it, and switch with one click. Each workspace has its own angles, KPIs, and counts. No data crosses over.
Where does my data live?
On Neon Postgres, hosted on Vercel. Auth.js handles sign-in with bcrypt-hashed passwords and JWT sessions. Creatives live in Vercel Blob with public-but-unguessable URLs. You own all of it, with full CSV export anytime.
Is there a free tier?
It's free while you're testing. We'll communicate clearly before that ever changes, and your data stays yours regardless.
Can I import from Google Sheets?
Paste TSV from Sheets directly into the import modal. Common header names map automatically (theme, hook, product, audience, status, batch, author, awareness, ad type, ad format, hook rate, hold rate, CTR, CPA, spend, revenue, purchases, notes, and more). Anything else is shown as 'unmapped' before you commit.
What if I have 500+ angles?
Sortable on every column (CTR, CPA, ROAS, updated date), search across theme/hook/product/audience/notes, and date-range filters from 7 to 90 days or all-time. Workspaces let you keep separate accounts crisp.
Will you build feature X?
Probably. The roadmap is shaped by what creative strategists actually need, not by feature-spec tickets. Once you're in, write back from the email you signed up with and the request lands in our inbox.
Free while you're testing

Stop losing track of what worked.

Your last winning angle is buried in a Slack thread. Put it in one place and watch your win rate climb.

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